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Why is the APR different to the interest rate for Credit Cards?

Why is the APR different to the interest rate for Credit Cards?

Customers will be charged a single interest rate for purchases and balance transfers.

The APR (Annual Percentage Rate) is a combination of the interest rate and the £24 annual fee calculated as an interest rate over a 12 month period, based on an assumed credit limit of £1,200.

The APR helps you compare the cost of borrowing.

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