Learning with CareerSense

Developing a personal brand

Branding isn't just for companies

Your personal brand is the impression that you give others. How you dress, what you do, your personality; these are all things that make you, you.

Think about buying a new mobile phone or ordering a pizza, do you have a favourite company or product that you pick every time? It's the same with your friends and the people you meet. You're influenced by the impression they give you, and they're influenced by the impression you give them.

Within the first minute of meeting someone new, they'll form opinions of who you are based on your appearance, body language and personality. This first interaction is an opportunity to stand out to a potential employer or with anyone new you meet.

How to get started

Watch this short video to get you starting to think about your personal brand.

What next?

Now you have a better idea about building your personal brand, you can grow these skills, build up your confidence and show the world what makes you unique.

Everything you do online can impact your personal brand. You never know who might see what you're sharing. Does it give out the positive impression you want people to have?

Be confident in who you are, it's up to you to demonstrate your strengths and achievements and show people your personal brand. Your brand should grow as you do, so make sure it reflects what matters to you and stays true to who you are.

The 4 key elements of a successful personal brand

Your personal brand is important, and it only takes a minute for someone such as a potential employer to form an opinion about who you are.

Build your personal brand by focusing on 4 key areas:

Take ownership of who you are

A brand isn't static. Keep developing yours by checking in on what's important to you and you'll turn your goals into reality.

Want to learn more?

Check out the other resources on the Learning with CareerSense pages.