Sector trends

Ten retail and leisure trends for 2021

For several years the retail and leisure sector has faced ongoing pressure from fragile confidence, shifting business models, rising costs and excessive levels of debt.

As we discover the new normal, the importance of purpose, social interaction, community and our responsibilities towards sustainability are becoming increasingly important to consumers, retailers, leisure operators and investors. Brands’ actions throughout the pandemic and environmental achievements will be fundamental to their continued success.

New research conducted by Royal Bank of Scotland and Retail Economics suggests many of the effects of coronavirus are likely to impact the sector after the worst of the virus has subsided, and that businesses need to be thinking long term even amidst the pressures of the moment. Beyond the pandemic, the sector needs to embrace new trading relationships, the growth of digital and drawing sustainability into the heart of business models.

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Ten retail and leisure trends for 2021 (PDF, 9,132KB)

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