RBS and NatWest Customer Charter 2011 results

"In 2010 we set ourselves a clear, public goal to become Britain's most Helpful Bank. Our Customer Charter is at the heart of this goal and sets out the commitments we are making to you. I am proud of the significant progress we have made in 2011 in meeting 23 of our 25 goals. You can find out about the progress we made last year below and read my thoughts here. I'm always interested to hear your feedback so please leave your comments at our Ideas Bank."

Brian Hartzer CEO NatWest and RBS UK Retail



View progress on our 14 Commitments

  • Welcome to the

    NatWest and RBS 2011

    Customer Charter

    Report highlights

    1. We will serve the majority of customers within 5 minutes

      Acheived

      Across all our branches we served 88% of customers in five minutes, while in our busiest 300 branches we served 82% of our customers within five minutes.

      We will extend our opening hours in our busiest branches

      Acheived

      It's important our branches are open at times to suit you. We have made great strides in this area and now have more than 1200 branches open on a Saturday, surpassing our goal of 800. with 240 of our busiest branches open until 6pm every night during the week.

      We will help you make the right choices for you and your money, providing

      a clear product range with simply explained features and benefits

      Acheived

      We wanted to make our literature clear and transparent, which is why we originally set out to simplify and re-write all our branch literature. But we wanted to stretch ourselves further, and in 2011 we've rewritten all of our branch literature, letters and web pages.

      We will actively support the local communities in which we live and work

      Acheived

      It's been inspiring to see our people really supporting local causes personally - with more than 16,000 days given to help local communities, trumping our original target of 10,000 days.

  • Commitment No.1 We will extend our opening hours in our busiest branches
    1. Goal 1

      "We will continue to open more than 800 branches on Saturdays."

      Achieved

      In 2011 we opened over 840 of our branches every Saturday and in November we increased this to over 1,200.

      My local branch does not open on a Saturday in my little village, but other local branches do, they should open more branches on a Saturday.

      NW / RBS Customer
    2. Goal 2

      "If there is enough local demand, we will continue to have early or late opening in our 200 busiest branches. Every 6 months, we will review the demand for longer opening hours."

      Achieved

      During 2011, over 200 of our busiest branches were open for longer during the week, either in the mornings or evenings. In November, this figure increased to over 240 and now all these branches are open until at least 6pm every night during the week.

  • Commitment No.2 We will serve the majority of customers in our branches within 5 minutes
    1. Goal 1

      "We will serve 80% of customers within 5 minutes in our busiest branches."

      Achieved

      We served 88% of customers in 5 minutes across all our branches in 2011. In the busiest 300 branches we served 82% in 5 minutes, up from 75% in 2010.

  • Commitment No.3 We will provide you with friendly, helpful service whenever you deal with us
    1. Goal 1

      "9 out of 10 customers will rate our service as friendly and helpful."

      Not Achieved

      Eight out of ten customers rated our service as friendly and helpful. We are working hard to support and train our branch and telephony staff to provide consistently great service and meet this target.

      There’s a woman in my local branch who is always very helpful. The personal touch is key.

      NW / RBS Customer
  • Commitment No.4 We will help you to make the right choices for you and your money, providing a clear product range with simply explained features and charges
    1. Goal 1

      "All our branch literature, standard letters and key web pages will be simplified and rewritten to reflect customers' feedback."

      Achieved

      We have rewritten all of our branch literature, standard letters and main product web pages making them simpler and more transparent for customers. These were all in use by the end of 2011, except for some credit card letters. These were rewritten by the end of the year and sent to customers from the 20th January.

      Makes you think they are listening to customer – that they have their customers interest at heart.

      NW / RBS Customer
    2. Goal 2

      "We will continue to send Personal Account Statements to over 1 million current-account customers."

      Achieved

      We sent personal account statements to over 1 million customers in 2011, giving them a full overview of their account activity and making recommendations on how they could make their money work harder.

  • Commitment No.5 We will provide a 24/7 telephone banking service from our UK based call centres
    1. Goal 1

      "We will ensure our telephone banking centres are available to help you 100% of the time, always giving you the option to speak to a real person based in the UK."

      Achieved

      All our telephone banking centres remain in the UK and are open 24 hours a day, 7 days a week. Every customer has an option to talk to our staff anytime they want.

      UK based call centres, that is important. And the immediate service, we are all in a rush nowadays.

      NW / RBS Customer
    2. Goal 2

      "We will answer 90% of all incoming calls in less than a minute."

      Achieved

      We answered 90% of customer telephone calls in less than a minute.

  • Commitment No.6 We will work with you to keep you safe when you bank with us online or using your mobile phone
    1. Goal 1

      "If you become a victim of fraud when banking with us online or on your mobile phone, we promise to refund in full any money taken from your account. This is in accordance with our security promise, published online."

      Achieved

      In line with our security promise, we have refunded every customer who had money taken from their accounts fraudulently when banking with us online or on their mobile.

    2. Goal 2

      "We will provide free, market-leading, enhanced security software for all online users."

      Achieved

      We have continued to provide free security software to our customers and it has been downloaded over 1.6 million times in the last 12 months. There have been no incidents of online fraud for customers using this software.

  • Commitment No.7 We will help you quickly if your debit card is lost or stolen and you need access to cash
    1. Goal 1

      "We will despatch replacements for all lost and stolen debit cards the next working day."

      Achieved

      We sent over 1.4 million replacement debit cards to customers the next working day after the loss or theft of their card. There was an exception in January, when two cards took an extra day.

      There were nearly 35,000 customers who needed a new PIN in addition to a new card. The PINs were sent within 24 hours and the cards a day later in line with our security policy.

    2. Goal 2

      "We will offer free, 24/7 access to cash to customers whose debit card is lost or stolen. "

      Achieved

      More than 50,000 customers, who had lost their debit card or had it stolen, used our unique Emergency Cash service. The service provides immediate access to a customer’s cash through our UK ATMs.

  • Commitment No.8 We will continue to be a responsible lender and are committed to finding new ways to help
    1. Goal 1

      "We will not provide credit limit increases if we know you are struggling to meet payments on your credit card."

      Achieved

      During 2011 we did not increase credit limits for any customers who were struggling to meet their existing credit card payments.

    2. Goal 2

      "We will have a dedicated support team to look for signs that customers are falling into financial difficulty and to see what we can do to help."

      Achieved

      Last year, our team of over 80 support staff spoke to more than 190,000 customers facing financial difficulty and provided them with help and guidance on ways to reduce their debt.

    3. Goal 3

      "We will send text messages to customers who have registered for Act Now Alerts, helping them take action to avoid current-account charges."

      Achieved

      In 2011 we sent more than 2.6 million Act Now Alert messages to over 980,000 customers, giving them time to move their money into their current account and so avoid charges.

      I thought it was helpful when the bank text me to let me know when money was going out of my account.

      NW / RBS Customer
    4. Goal 4

      "We will support first-time buyers by continuing to offer mortgages for up to 90% of the property's value, and by keeping offers open for up to 6 months."

      Achieved

      Throughout 2011 we continued to offer mortgages of up to 90% for first time buyers and, since May, these offers have been valid for 6 months rather than the usual three. Overall we lent £2.2bn to first time buyers in 2011 with more than £750 million lent through our 90% offer.

  • Commitment No.9 We pledge to stay open for business if we are the last bank in town, and we will consider a range of options to ensure a local banking service is available
    1. Goal 1

      "We will maintain banking services wherever we are the last bank in town."

      Achieved

      We have remained open in all 168 locations where we are the last bank in town. We have listened to customer feedback and we have clarified the definition of this goal for 2012.

      In August we reported that we had been forced to close one branch. After further investigation we found the town had two other banks, so this year we have not actually closed any last banks in town.

    2. Goal 2

      "We will continue to serve more than 300 communities with our mobile banks."

      Achieved

      We have 19 mobile banks travelling more than 7,000 miles a week to serve over 400 remote communities.

  • Commitment No.10 We will provide young people with financial education through our independently accredited MoneySense programme
    1. Goal 1

      "We will continue to make MoneySense materials available to all schools and will teach 25,000 MoneySense lessons."

      Achieved

      During 2011 we continued to support financial education in schools by providing over 34,000 MoneySense lessons reaching more than 380,000 pupils.

      In addition, free MoneySense materials are available online for all schools to use.

      I think education for banking is essential. The words financial education stand out to me.

      NW / RBS Customer
  • Commitment No.11 We will actively support the local communities in which we live and work.
    1. Goal 1

      "Building on the Community Fund, we will create a new initiative - CommunityForce - to support local communities by donating time, expertise and money (£3m) in 2011."

      Achieved

      We launched CommunityForce in July 2011 and, by the end of the year more than 470 winning charities and projects received their share of our £3m fund.

    2. Goal 2

      "We will allow all our staff a day for local volunteering. We will deliver 10,000 days of community volunteer-work in 2011."

      Achieved

      In 2011 our staff used their day of paid leave to provide more than 16,000 days worth of support to charities and good causes in their local communities.

  • Commitment No.12 We will resolve customer complaints fairly consistently and promptly
    1. Goal 1

      "75% of our customers will be satisfied with the way their complaint has been handled."

      Not Achieved

      In 2011, 59% of our customers who complained were satisfied with how their complaint was handled. This is an area we want to improve, and to that end we have changed the way we handle complaints, including introducing specific training for our staff and increasing the number of dedicated complaint handlers. In addition, we continue to make progress in driving down the causes of complaints. This is working: In the last six months of 2011 complaint volumes dropped by 22% compared to the first six months of the year.

      I don’t think that 75% of complaints is good enough. It should maybe a bit more ambitious.

      NW / RBS Customer
  • Commitment No.13 Twice a year we will publish the most common complaints and strive to address the causes
    1. Goal 1

      "Twice a year we will publish the five most common complaints."

      Achieved

      Fixing the causes of complaints remains a priority for us. We are addressing the five most common complaints in the following ways:

      1. 1. Payment Protection Insurance
        We have not sold payment protection insurance products for over a year, and indeed stopped selling so-called 'single premium' products in 2008. To deal with complaints we have employed additional staff to ensure customers receive a fair outcome.  In October we also introduced a text service to help customers see the progress of their complaint. By the end of the year we had sent over 70,000 messages.
      2. 2. Charges on current accounts
        We want to help customers avoid charges whenever possible. Our text alert services are designed to help customers manage their money better. We have contacted 4 million customers about our Act Now Alerts and just under 1 million are making use of this service regularly. Find out more about text alerts.
      3. 3. Credit card fees
        We have clarified our payment timescales and trained our staff to help customers avoid late fees wherever possible.
      4. 4. Complaints about staff knowledge
        The biggest cause of this complaint area is our staff not providing information about charges and how to avoid them. So we have created a new system to give staff easy access to the information they need. From January 2012 we have been monitoring the service our staff give individually so we can identify and address any specific issues locally and quickly.
      5. 5. Collections processes
        Our collections team are now assessed on how well they have listened and helped customers to understand their repayment agreements. During 2011 we also simplified the repayment plans, which will be widely available from March.
  • Commitment No.14 We will actively seek your thoughts and suggestions on how we can become more helpful
    1. Goal 1

      "We will continue our customer listening programme to ensure that our staff, including executives, hear first hand about the needs and frustrations of our customers."

      Achieved

      We have held nearly 40 events in 2011, bringing together customers and staff to discuss topics such as complaints and the helpfulness of our staff. We are using the results to make changes so we become a more Helpful Bank.

      In addition, we continue to run large regular surveys to understand customers' views. This year, more than 390,000 customers have taken part in these.

    2. Goal 2

      "To ensure our commitments stay relevant, we will research them every year with a representative panel of customers."

      Achieved

      In September we asked more than 2,000 people what they thought about the content of the Charter and what else they would like to see included. We have used their responses to shape the commitments for the 2012 Customer Charter.

      Talk is cheap. What matters is the action.

      NW / RBS Customer